Summary: This article is about how lululemon is the healthiest stock to buy at the moment. Now that lululemon has competition with companys like Under Armour and Nike for making clothing like mircofleece jerseys and Dri-FIT golf pants, lululemons clothing are still selling. If lululemons the second quarter results are any indication, enthusiasm for yoga inspired athletic wear will still continue. The total revenue of lululemon increased by 14%, but most of those gains came from new store openings. From financial point of view the company couldn’t be healthier, it is bring its way up by targeting healthy living. Take Coca Cola for example they have been changing there product lines for over a decade. Unless the recession is behind you buying from the store shouldn’t matter.
Connection: This article is connected to chapter one in the textbook, A Retail Focus because it talks about how lululemon is part of a normal channel of distribution, it is first made by the producer then given to the wholesaler, and finally to the retailer which is then sold to the costumer. It is also telling us about how lululemon is competing with big brands such as, nike and under armour. It talks about how the company is changing its ways by changing its product lines and how it is bringing new styles to the store.
Connection: This article is connected to chapter one in the textbook, A Retail Focus because it talks about how lululemon is part of a normal channel of distribution, it is first made by the producer then given to the wholesaler, and finally to the retailer which is then sold to the costumer. It is also telling us about how lululemon is competing with big brands such as, nike and under armour. It talks about how the company is changing its ways by changing its product lines and how it is bringing new styles to the store.
Reflection: I think that lululemon is doing really well even though the recession is going on. If they continue to do well as they are right now lululemon won’t have any problems in the future. I personally do like lululemon’s clothing more than any other sports brands. I do shop at lululemon and since they are targeting healthy living lululemon can get its name bigger than it already is. Lululemon’s clothing are stylish and also comfortable which makes it different than the other brands out there. Overall, I think that other companies should be aware of lululemon’s success and try not competing with it.
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