Shockvertising

http://www.vancouversun.com/Shockvertising+spreads+through+media+clutter/2145422/story.html

Summary: A women was led to believe she was being stalked by a wanted criminal, but instead it was a ad for Toyota. It was a marketing campaign, including videos, and emails which is called "Terror Marketing". The woman made a $10-million lawsuit against Toyota. A SFU professor said you have to be different to be noticed and annoying to be noticed too. She also said you can do it, but you can't go too far with it. Now there are a lot of companies trying to make there ads unique, so they do a lot of shockvertising in many companies.

Connections: There are many connections to this article with the marketing textbook A Retail Focus. This article is related to niche marketing, because they are targeting narrow groups of people the same way the women targetted. This article also makes a connection with freedom, because the company can do whatever they want in there ads and not have to tell people whats going on. The last thing this article is related to is demographics. It is related in a great deal about consumers. It is also refered to the numerical fcats about a population.

Reflection: I feel that Toyota didn't do a good thing by stalking a women and trying to read her personal emails or viewing videos of her. This was the wrong way of doing a advertisment. If they did want to talk about her personal life they should have had permission from the women. Now there are many companies adverting with the most bizzare ideas. I dont think you need to be different to be noticed or even annoying to be noticed. A normal advertisment is the best way to sell your product not by doing advertisments that are totally random.

The heathiest stock you shouldn't buy

http://www.fool.com/investing/general/2009/09/11/the-healthiest-stock-you-shouldnt-buy.aspx

Summary: This article is about how lululemon is the healthiest stock to buy at the moment. Now that lululemon has competition with companys like Under Armour and Nike for making clothing like mircofleece jerseys and Dri-FIT golf pants, lululemons clothing are still selling. If lululemons the second quarter results are any indication, enthusiasm for yoga inspired athletic wear will still continue. The total revenue of lululemon increased by 14%, but most of those gains came from new store openings. From financial point of view the company couldn’t be healthier, it is bring its way up by targeting healthy living. Take Coca Cola for example they have been changing there product lines for over a decade. Unless the recession is behind you buying from the store shouldn’t matter.

Connection: This article is connected to chapter one in the textbook, A Retail Focus because it talks about how lululemon is part of a normal channel of distribution, it is first made by the producer then given to the wholesaler, and finally to the retailer which is then sold to the costumer. It is also telling us about how lululemon is competing with big brands such as, nike and under armour. It talks about how the company is changing its ways by changing its product lines and how it is bringing new styles to the store.

Reflection: I think that lululemon is doing really well even though the recession is going on. If they continue to do well as they are right now lululemon won’t have any problems in the future. I personally do like lululemon’s clothing more than any other sports brands. I do shop at lululemon and since they are targeting healthy living lululemon can get its name bigger than it already is. Lululemon’s clothing are stylish and also comfortable which makes it different than the other brands out there. Overall, I think that other companies should be aware of lululemon’s success and try not competing with it.